In the market of power bank sharing station, can investors make money? I don’t know when the word “sharing” has gradually entered the public’s field of vision. After several years of development, those profitable sharing projects have been eaten up by the market. Markets such as shared bicycles and shared trams have gradually become It has stabilized, but the market of power bank sharing station is still fiercely competitive. What should these companies who are committed to sharing power banks do next? This is also what these shared power bank companies will consider in the next period of time.
Do you make money investing in power bank sharing station?
When the sharing boom broke out a few years ago, the power bank sharing station appeared in everyone's sight. The power bank sharing station companies, like the sharing bicycle companies, have sprung up like mushrooms after a rain. These companies invest in shared charging treasures for part of the reason. It is to follow the trend, and part of it is because the shared power bank does make money. Businessmen see the benefits and will definitely rush to join, which will lead to fierce market competition and losses for most investors.
But power bank sharing station is to make money. If we integrate these power bank companies, the entire power bank sharing station industry is profitable, but why do most power bank sharing station companies face bankruptcy and losses? ? The market will definitely favor those companies with high investment. Only companies with high investment in this power bank project can occupy the market and eliminate those companies that want to rely on shared power banks. This elimination is also the norm in the sharing market.
From a practical point of view, people are now using more and more mobile phones. In some special environments, mobile phones will face the problem of running out of power. At this time, consumers will turn their attention to shared power banks. In some specific environments, some heavy mobile phone users will forget to bring their power bank for a certain reason, and they will turn their attention to the power bank sharing station at this time. After they feel the convenience brought by this product, they will not Naturally become its loyal users. When faced with numerous power bank sharing station brands, consumers have no choice but to choose brands that are more convenient or beneficial to them.
The power bank sharing station does not require the approval of the city like shared bicycles, but it can be directly put into the market, because of its small size and strong adaptability, as long as there are shops, the power bank sharing station can be very good. laying. This is also the reason why the shared power bank can make money. With the market and consumer groups, the cost is low, so that the power bank sharing station can obtain excellent profit returns.
Why are some power bank brands on the verge of loss and bankruptcy?
Compared with shared bicycles, the cost of shared charging treasures is much lower, and the initial investment is small, which will lead to many investors with relatively little capital to invest in this project, which will then lead to an increase in the number of brands of shared charging treasures in the market. More brands will saturate the market. We can think of the shared power bank market as a person. When this person eats a lot of the same thing, he will get bored with the food, and he will eliminate those he thinks are unhealthy, just like most power banks. It failed to satisfy customers and was abandoned by the market.
There is also a part of the loss because the brand owners must invest a lot of manpower and material resources in order to gain a firm foothold in this city, because once this part of the expenditure is lacking, the market will be occupied by other brands, although now the power bank sharing station The market has lost some brands, but the remaining brands are unwilling to give up their own market, which will lead to a gradual increase in the investment of these brands in the market. If you invest money, you will definitely lose money.
The development prospect of power bank sharing station
The future development path of power bank sharing station is still based on the theme of sharing. The concept of sharing was born to facilitate people's lives. As a derivative of this concept, power bank should be based on how to make people's lives more convenient, not just Being a charging treasure is as simple as being a charging pile, and the concept of shared products should not be understood in this way. It is necessary to do a good job in the terminal of the power bank sharing station, and to study how to make it easier for consumers to use the product. This is what these companies should do now, rather than making a big fuss about promotion.
Shared charging companies must have their own corporate value in the future, not just an empty shell of a shared company, but to achieve the unification of offline and online, gradually refine their business structure, and do a good job in details. It will make the power bank sharing station company have great competitiveness. By increasing your market share in third- and fourth-tier cities, you will be able to increase your user base. Most users will choose your product if they have knowledge of their products.
Power bank sharing station is a product of the development of the Internet, and there is still a great improvement in the user population. The fierce competition in the power bank sharing station industry is not a bad thing for enterprises. Rapid competition can make those enterprises that lose money. A benign spin-off will enable those companies with market competitiveness to occupy more markets. In short, sharing the two words brings us convenience and brings new opportunities for many companies.