Recently, there is a hot word in sharing powerbank called "sharing powerbank direct proxy". Many people do not understand what it means. Today, let's take a look at what the sharing powerbank direct proxy mode is.
Sharing powerbank investment cooperation is mainly divided into two types, one is direct proxy, which is managed by the headquarters, recruits regional operators, and is managed by BDs in different cities across the country;
In addition, there is an agency as the main business model. You can become an agent by purchasing a certain amount of equipment through an agent. After buying the equipment, you will have an independent management background. Except for the cities where the regional agent is located, the agent can freely develop and distribute goods across the country.
What is the sharing powerbank direct proxy mode?
As the name implies, it is the marketing strategy adopted by the sharing powerbank brand operator, which is carried out by two modes of direct proxy and proxy. The direct proxy brand distributes goods directly from the headquarters, and gives merchants profit sharing and cooperation. The agency model is shared by operators, agents and merchants to share the revenue of scanning code and charging.
Benefits of sharing powerbank no middleman
Generally speaking, brands with the ability to share powerbank direct proxy have capital behind them, mainly to seize high-quality merchants in first- and second-tier cities. Therefore, the direct proxy brand has a high market share in first- and second-tier cities. Through the early development of direct proxy model distribution Layout, now develop agents to develop more merchants, can quickly develop the market, and quickly gain greater coverage in first- and second-tier cities.
For users, it is better to return them in different places. For brands, it can increase the popularity of their sharing powerbank.
Disadvantages of sharing powerbank no middleman mode
Private brands compete with each other locally: the direct-generation model of sharing powerbank means that both the headquarters and the agents have teams to lay them out. In the same area, the same merchant agent may need to compete with the headquarters.
The same brand does not allow malicious competition: In addition, each sharing powerbank brand has a rule that the same brand does not allow malicious competition. When some agents want to develop local merchants, they find that many merchants have already placed the brand. As a result, the development of the agents of the sharing powerbank direct proxy brand is very limited.
For some first- and second-tier cities, if you want to develop the market, the brand may have been direct proxy in the local area for three or four years, so you can only develop some residual merchants, and these merchants are often of average quality. If it develops in a fifth- or sixth-tier city with a small business circle and users' awareness of the brand is not high, it will be difficult for the direct-generation model to compete with those of pure direct proxy brands.
For example, some of the current pure agency brands such as STW, the cooperation profit is 100%, the income is settled in seconds, and one agency can start cooperation. For some direct proxy brand cooperation agents, the agency threshold is relatively high, generally starting at 30,000 to 50,000 yuan, and the income withdrawal is settled monthly, deducting brand service fees, taxes, withdrawal fees, etc. The final profit sharing ratio to the agent is less than 90 %, in the current era when many merchants are looking at profit sharing, the direct generation model will still not have an excessive impact on the existing market.