Affected by the epidemic, the year-on-year growth rate of the shared power bank industry in 2021 will drop to a low point, but the market size is still 9 billion yuan; after the epidemic improves, the year-on-year growth rate of the shared power bank market will gradually pick up in 2022. It is expected that by 2028, China's shared charging The size of the treasure market will reach 106.3 billion yuan.
Shared power bank market size
User growth: With the gradual development of the mobile phone industry, there is still a certain amount of space for shared power banks to convert users; and with the increase in the number of shared power banks laid, the threshold for users to use is lowered, and users will also increase.
Just needing demand: The advent of the 5G era has improved the network experience of mobile phones, but there has been no technical breakthrough in mobile phone batteries for the time being, and users still have demand for shared power banks.
User stickiness: The well-developed shared power bank platform has formed a traffic pool of a certain scale, and the manufacturer's measures in terms of user stickiness promote the release of user potential
The development prospect of shared power bank
Competition upgrade, entry threshold and industry concentration increase: It is expected that the shared power bank industry will intensify competition in terms of resource strength, profitability, technology research and development, brand influence, channel resources, marketing capabilities and data capabilities in the future; leading companies will Technological barriers are formed, and with the favorable position already occupied, the entry fee for the remaining businesses will increase.
Combined with the comprehensive development of 5G technology to achieve full-scene coverage: the high integration of 5G technology and the rich application scenarios will bring more possibilities to the concept of shared power bank + ecology; taking monster charging as an example, through the application of Internet of Things technology and big data The platform monitors terminal equipment in real time, and further empowers cooperative merchants on the basis of improving the intelligence of user services; it can use the shared power bank as an entry point to develop a multi-scene interactive medium, from the product landing scene to the product integration scene, and finally realize product empowerment Can scenarios; from the geographical point of view, the first- and second-tier markets are becoming more and more saturated, user habits have been successfully cultivated and basically profitable, the layout competition of manufacturers has begun to expand to the third- and fourth-tier cities, and the sinking market is still in the early stage. Stages that can be excavated.