18 years focus on R&D and production of mobile phone batteries

Shared power bank market layout and product positioning

2022-04-16 09:02:44 Shenzhen Zhongxinli Electronic Technology Co., Ltd. 0

There are three main trends in the market layout of shared power banks:

First, stabilize the market share of first-tier cities; first-tier cities are not the main battlefields of STW. Although the unit price of customers in first-tier cities is relatively higher, the competition among various brands in first-tier cities is also relatively fierce. If the agents in the first-tier cities have very high-quality market resources, we will release them. If there are no high-quality merchant resources, we recommend STW agents to work in other cities.

Second, we are mainly targeting second- and third-tier cities in China, and even suburban cities. We will temporarily avoid the most competitive first-tier cities. Although the profits of first-tier cities are very attractive, the fierce competition will bring greater investment risks to agents. The multi-level agency model will use the resources of the agents in the local market to distribute goods in the fastest way and quickly compete for the market.

Third, STW has the international 3C certification and export license certification, which can develop the international market, and has taken the lead in developing overseas markets and the more marginal areas of China. ... When overseas countries start to deploy, combined with market data performance, it can be said that the effect is good.

What does the innovative agency model of shared power bank refer to?

The agency model of STW is different from other brands. The "agent management" model in which the management authority is issued to the agent reduces the entry threshold and can quickly expand the user scale. In the shared power bank market where the capital operation mode is flooded, STW is definitely a clear spring in the mudslide. STW agents have absolute control rights over the equipment. The platform provides various value-added services for agents free of charge, increasing the stickiness between agents and merchants; at the same time STW's user service strategy makes merchants more dependent on agents. The agent of "STW" is actually a partnership relationship with autonomy. A shared economy where everyone starts a business is an innovative experience that can sustainably operate and develop for a long time.