In shopping malls with huge demand for "electricity", sharing power bank cabinet has gradually become the first choice of consumers.
According to statistics, on average, in each shopping mall, there are 3 large cabinets or combination machines in the sharing power bank cabinet in the public area, and there will be more small equipment in restaurants, with an average of about 30 bases in each shopping mall.
We continued to observe the public area of the shopping mall for 2 days, and the frequency of leasing of the sharing power bank cabinet was not bad:
From 12:00 to 18:00 on working days, a charging cabinet has been lent 26 times in total, more than 4 times an hour on average.
During the same period on weekends, the number of loans reached more than 40 times.
In addition, in terms of rental time, the two methods of "quick use and quick return" and "long-term charging" occupy the main position. Within 30 minutes accounted for 37%, and more than 2 hours accounted for about 30%.
Sharing power bank cabinet with considerable income
The specific income is based on the charging standard of 2 yuan/hour (less than 1 hour is charged for 1 hour):
During working days, among the 26 rentals of [(8+6) Combination Cabinets], 8 times are less than 1 hour, 10 times are between 1-2 hours, and 8 times are more than 2 hours. The rental income of the day is more than 82 yuan.
Excluding cabinets, power bank depreciation, operation and other costs accounting for 50% of the income, the monthly income of a charging cabinet is about 1,200 yuan. Even in areas with weaker traffic, a single charging cabinet can earn more than 800 yuan.
The payback period is short and the benefits are considerable. In this regard, the business model of the sharing power bank cabinet is obviously superior to the sharing of bicycles.
Sharing power bank cabinet rental experience is good
According to statistics, among the users of sharing power bank cabinet, male users are the majority, accounting for about 71%. An interviewed user said: "I accompany my girlfriend to the mall, she is in charge of shopping, and I am in charge of playing with the phone and paying the bill. The phone has to be powered."
In terms of user experience, there are now more shared charging products, which are becoming more and more convenient to use. In the past, the unsuccessful rental caused by problems such as poor communication signals rarely occurs today.
Most users can rent without deposit through Sesame Credit and WeChat Pay without deposit.
In terms of market recognition and user demand, the sharing power bank cabinet is gradually becoming the "standard" for service stores and the "first choice" for people to charge outdoors.
Like the current sharing power bank cabinet market, it has become a commodity that people can accept. For the sharing power bank cabinet itself, even if it is a street power brand that has existed for three years, or a brand such as STW that has been online for half a year, for customers. , there is no brand effect, the design feel of the product, the profit return cycle of the agent, etc., will be the primary support point for the competition in the sharing power bank cabinet industry.