With the increasing demand for shared power banks, there are also many brands. For some friends who have their own business resources, if they want to establish their own shared power bank brands, realize the realization of private domain traffic, and expand the business scope of existing brands, then choose to share Brand customization of power bank is a good choice. Today, let's take a look at the similarities and differences between OEM and ODM of shared power banks. How should entrepreneurs choose?
The same point of shared power bank OEM and shared power bank ODM
It is the entrusting party who asks the shared power bank manufacturers with production strength to customize the independent brand. Take the shared power bank as an example, the final shape is a separate shared power bank brand, independent system interface and background management system, and the client has a shared power bank. The right to use the customized brand and the right to attract investment independently. Shared power bank OEM and ODM can quickly develop their own corporate image, and then obtain the greatest economic benefits.
The difference between shared power bank OEM and shared power bank ODM
Shared power bank OEM can be understood as OEM. That is, the entrusting party uses the existing system template of the shared power bank manufacturer, product appearance authorization and production line to realize the OEM service, and the shared power bank manufacturer enjoys the patent authority of the product, but the ownership of the shared power bank product produced by the OEM belongs to the entrusting party. Manufacturers do not participate in business management.
For example, STW provides OEM service for a shared power bank for a customer. The final product is A battery. The appearance of A battery may be the same as that of STW, but the brand LOGO, color, and user scan code applet interface are different. Users scan code STW and STW A electricity cannot be universally returned due to different systems. A power can independently attract investment, independent brand, and enjoy STW's appearance and other patent authorization.
The advantage of sharing the power bank OEM is that the shell replacement service is realized on the existing mature products, but the core technology remains unchanged, which reduces the test cycle of the entrusting party and the product launch time is fast. The disadvantage is that there is homogeneity of products, and OEM brands are required to have differentiated marketing plans.
Shared power bank ODM is the design and production service of shared power bank. For example, the entrusting party seeks shared power bank solutions from shared power bank manufacturers with R&D and production capabilities according to some of its own needs, and finally completes product design and system development. Customized service.
Compared with the shared power bank OEM, the development and production cycle of the shared power bank ODM will be much longer and the requirements will be much higher. It needs to carry out a separate mold design and rewrite the system source code. This is the case with many overseas shared power bank customization services. .
The intellectual property of the shared power bank ODM belongs to the manufacturer, such as design, patents, source code, etc. If the entrusting party does not buy out, then the manufacturer can continue to implement OEM production for multiple shared power bank brands. If the entrusting party buys out , then the manufacturer needs to pay a certain fee, and the manufacturer can only produce and service exclusively for the client of the ODM.
The advantage of shared power bank ODM is that it can achieve customized shared power bank solutions that meet its own needs and aesthetics according to the existing market conditions. The disadvantage is that the development cycle is long, the testing cycle is long, and the cost is high.
To sum up, if you just want to be a brand of shared power bank to attract investment independently, then it is enough to be an OEM, and you can choose a factory that can OEM and OEM to cooperate. If you need to share the customized solution of power bank, then you can do ODM and buy out the copyright, you can have your own unique product competitiveness and the potential for subsequent second opening.
The above is the common sense of shared power bank OEM and ODM. As a shared power bank manufacturer, STW provides one-stop shared power bank agency and OEM/ODM/OBM services. The models are complete, and the cooperation and profit are 100%. Welcome to understand and on-site visit.